Hey, I'm Diego.

Who even reads bios anymore?

So, why "NoPolaroids"?

It all started a few years back when I was shooting backstage at London Fashion Week. Surrounded by photographers sporting the weirdest vintage cameras, I couldn't help but notice how pointless it all seemed. They were using these cameras more as a fashion accessory than a tool for capturing anything meaningful.

And don't even get me started on the trend of giving Polaroid cameras at weddings.

NoPolaroids.